A Framework for Managing Your Web Presence

I’m giving a talk tomorrow for at the CCCU conference, and here are the reference materials I’ll be using to show what we’ve implemented at Moody to help manage our web presence.


  • Content Inventory Matrix (XLS)
  • Project Portfolio (XLS)
  • Social Media Policy, Guidelines, and Best Practices (PDF)
  • Web Format Standards and Guidelines (PDF)
  • Web Scoring Matrix For Ranking Projects (XLS)
  • Presentation and Evaluation of Major Types of Website Analytics (PDF)

Download zip file containing these resources.


And finally here are a few books I’ve found invaluable in the process of managing our website:

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